What is a KPI? Overview, Tips, and Examples  A key performance indicator or KPI must sound like an alien word to you or other newbie marketers. That is because properly defining your brand’s KPI can sometimes be tricky business.
Content Auditing in 2020: How It’s Done The content audit is an integral part of the content marketing process that is often dismissed by most marketers. But a good content audit can actually deliver helpful insights about the strengths and
How To Develop A Content Strategy in 7 Easy Steps  The content strategy is the centerpiece of every content marketing plan. 64 percent of marketers say that learning how to build a content strategy is part of their greatest