Affordable Analytics Tools To Elevate Your Marketing Game
Marketing Analytics may sound like rocket science to most rookie marketers.
But you’re in luck!
There are tools available that can simplify the entire process—without breaking your wallet!
All the answers to your analytics queries are found right here.
Mastering analytics has never been this easy!
What is Marketing Analytics?
So, your blog earned 200 new visitors in a month.
That sounds pretty good, right?
But is it really?
With marketing analytics, you don’t have to second guess what you think is a successful marketing venture.
Analytics is the process that allows marketers like you to evaluate the success of your campaigns.
This means measuring the performance of your website, SEO, social media, blogs, and all other marketing channels to see how they all contribute to the bigger picture.
By analyzing performance, you are able to answer the following questions:
- How are our marketing efforts performing today?
- What can we do to improve? And where should we improve on?
- How do we compare to our competitors?
- What’s our next move?
Monitoring your marketing metrics should be a priority for any business owner.
If you’re not taking advantage of analytics, you’re losing the game.
Because your competitors are. And failing to use analytics automatically gives your competitors the upper hand.
You don’t want that, right?
Don’t fall behind; here are the top 5 tools to beat the competition.
The Top 5 Tools
1. Ahrefs Content Explorer
You’ve probably heard of this name already.
Ahrefs’ Content Explorer is an SEO toolset that gives you access to top content.
You can enter a keyword or website and Ahrefs will provide a list of most popular articles based on performance metrics.
The best part is, there are more than 2 billion articles in their database.
You can get thousands of articles for each keyword, and discover new linking opportunities!
Here are some cool things you can do with Ahrefs Content Explorer:
- Find content ideas by browsing through your competitor’s high traffic pages.
- Figure out how your competitors acquire backlinks and transform their existing strategies.
- Find new branded mentions automatically (this will provide you with more link opportunities!)
- Find keywords with high search volume but low competition.
- Find faulty SEO techniques that are hurting your relationship with Google.
Cost: Ahrefs has 4 pricing plans at $99, $179, $399, and $999 per month. You can also try their 7-Day trial for $7.
Cyfe proudly calls itself an all-in-one business dashboard.
That’s because this tool has separate dashboards showing insights across all platforms.
That includes social media, web analytics, project management, lead generation tracking, and more!
This is what a Cyfe social media dashboard looks like:
Using Cyfe’s pre-built widgets, you can connect Google Adwords, Google Analytics, or SalesForce accounts.
Cyfe can collect all the data from those tools, display it in a single dashboard, and do your dirty work!
To get started, log on to your Cyfe account at app.cyfe.com.
Upon logging in, click on the “add widget” button on the top of the screen. From here, you can now add all the services you want to monitor.
It’s that easy!
Cost: Cyfe offers free services as well as 3 other pricing plans ranging from $29-89 per month.
3. Moz Pro
- This is the SEO toolset that has it all!
It can boost search engine visibility, give data on your competitors’ rankings, convert traffic, and drive measurable results.
If you need a tool to demystify SEO for you, Moz Pro has all the answers.
When you decide to create your first campaign in Moz Pro, you can even connect your Google Analytics account to integrate your existing website traffic data.
Cost: Subscription starts at $99/month. Depending on which package you choose, pricing ranges from $179-999/month. You can also try it free for 30 days.
This marketing analytics tool can show you what your competitors are doing online.
By spying on their activity, you can craft campaigns that will help you outrank them.
SEMrush displays data on your competitors’ keywords, thus enabling you to gain insight into their search engine traffic.
The people behind SEMrush believe that digital marketing doesn’t have to be difficult.
There are two ways to gather data on this tool.
The first option is to pull reports to gather data on domains and keywords into the SEMrush database. You can gather these reports by entering a domain/keyword into the search bar located at the top.
Once you’ve done that, you can then select which reports you want to view from the menu on the left.
These reports can help you research the competition’s strategy, find keywords for your campaign, and a lot more!
The second option is to create projects. These projects can help you gather data outside of the SEMrush database so you can analyze a specific website’s online visibility.
You can learn more about launching projects by clicking here.
If you want the upper hand in all your marketing campaigns, SEMrush is perfect for you!
Cost: SEMrush Pro is available for $99/month with limited features. The highest plan is Business for $399/month where all available features can be used.
5. Google Analytics
It can track traffic on your site, where your visitors come from, how much time they spend on the site, and how they were referred to it.
If you integrate it with Google AdWords, you can analyze your marketing campaigns with much more comprehensive data.
Here are just a few of the awesome things you can do with this standard analytics tool:
- Finds which of your campaigns are the most effective.
- It helps you find where your best visitors are.
- Informs you what people are looking for on your website.
- Tells you what receives the most clicks.
- Pinpoints which pages are underperforming on your site.
Cost: You’ll be pleased to know that Google Analytics is FREE.
That’s it, folks! Those are the top 5 marketing analytics tools on our list.
We hope you selected an analytics tool that’s both useful and affordable for your measurement needs.
Which among the five tools is your personal favorite?
Do you have more tools you’d like to share with us?
Let us know by leaving a comment!
Bartolacci, Guido (2019 Jan 16). New Breed Marketing. Why marketing analytics matters now more than ever. Retrieved from https://www.newbreedmarketing.com/blog/why-marketing-analytics-matters-now-more-than-ever
Cross, Amy (2018 Apr 18). NG Data. Top 50 Marketing Analytics Tools. Retrieved from https://www.ngdata.com/best-marketing-analytics-tools/
Dasi, Ayan (2017 May 11). Oribi Blog.15 marketing analytics tools you have to know about. Retrieved from http://blog.oribi.io/marketing-analytics-tools/
Solomon, Sagi (2016 Sept 3). SEMrush. Top 6 marketing analytics dashboard tools. Retrieved from https://www.semrush.com/blog/top-6-marketing-analytics-dashboard-tools/