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Blogging For Small Business: 6 Helpful Ways To Drive The Traffic You Desire

Blogging for small business is not just a trend; it’s a must.

But writing for blogs can be a little tricky.

Thankfully, you’re here.

We have all the solutions you will need to write great blogs that are SEO-friendly.

So stay tuned and follow these actionable techniques and tips for the best chance to land on the first page of Google!

Image via nairaland.com

The Benefits of Blogging

Blogging isn’t just a fad.

Sharing valuable content is a necessity for businesses.

Brands all over the internet have similar goals: Drive traffic that converts and produces sales of their product or service

Are you aware that companies who blog receive 97 percent more links to their website?

Woah!

Image via webnode.com

And the good news doesn’t stop there.

Major search engines like Google, YouTube, Yahoo, and Bing love fresh and relevant content.

So when you blog consistently, you give your business a much-needed SEO boost.

And because you show up on Google, your blog helps you connect with both new and existing customers.

This then creates a positive domino effect.

You will later see substantial improvements to your traffic, brand awareness, sales, and more!

Keyword Research

No one wants to blog about a topic that no one will read. 

Luckily, keyword research can help you sidestep this potential problem.

          The first thing you want to do is brainstorm a list of topics.

          For example, let’s say you run a health and fitness gym. Your list could include the following terms:

  • Healthy living
  • Diet
  • Exercise
  • Lose weight
  • Nutrition

To find your keywords, you must narrow down these broad topics.

You can do this by going on Google and typing it in the search bar.

Credit Image to : Image via complex.com

The beautiful thing about this is that search engines never suggest anything that isn’t frequently searched.

You can do the same thing on the question and answer site, Quora.

Here are some of the questions that pop up when you search “diet.”

You can browse through this list of questions until you find what you’re looking for.

There are also tools available to help you with your keyword research. 

Keywords Everywhere is an excellent example.

By installing the Chrome extension, this tool gives you all the data on the keywords you’re searching for. That includes searches per month, cost per click, and competition.

          When I searched “healthy living,” this is the data Keywords Everywhere gave me:

It also gives you a list of related keywords for additional ideas.

Talk about convenient!

Content Writing

The rules have changed for blog writing in 2019.

This is because our media consumption habits have also changed.

Future bloggers like you need to adapt to these changes.

Today, we have users and potential customers with the attention span of a toddler.

In digital media, the average paragraph must not go beyond four lines.

Text-laden blogs with almost zero white space are difficult to read unless your target audience is scholarly people from the academe.

If not, break down your paragraphs and keep your lines shorter.

Take a look at how Brian Dean writes his blogs:

Do you notice how this writing style is effortless on the eyes?

The voice is also very conversational and easy to understand.

Remember, this is a blog article, not a newspaper column.

Another thing to remember is that your blogs must provide value to your consumers.

What do we mean by this?

To put things in perspective, here’s the actionable content pyramid:

Image via crazyegg.com

Actionable content means that you don’t just talk about all things theory.

You also touch on how these things get done.

For example, let’s say you published a blog on how to change a flat tire.

Your readers won’t be able to change the flat tire if all you write about is the importance of car safety.

Instead, walk them through the entire process. It’s important to use visuals and graphics for better understanding.

Being actionable is writing about what to do and how to do it.

We found a useful post that can help you out with this!

 

And finally, don’t forget that each blog post has to be edited several times before it gets published.

Accidental typos and spelling errors on your website won’t look pretty.

If you’re looking for a second pair of eyes to correct and edit your work, Grammarly is a personal favorite.

Credit Image to : Image via Oberlo.com

Image via grammarly.com

SEO-Optimized Blog Posts

Perhaps you’re confused about the correlation between blog writing and SEO.

I’m a blog writer, not an SEO Manager. Why should I care?

Image via stonecreate.com

Well, I’m sure you’re aware that when something is searched on Google, millions of results pop up.

If your blogs are SEO-Optimized, there’s a higher chance for it to appear on the first page of search results.

And speaking of search engines, AudienceBloom founder and CEO Jayson Demers provides a useful analogy on blogging:

“I like to think of blogging as fishing. The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic. Every new page you publish is like dropping another hook in the water. With more opportunities for your target market to find your bait, the more bites you’ll get. The more blog posts you have, the more chances you have to rank for various keywords.”

For detailed instructions on how to SEO-Optimize your blog posts, you will find this article to be very useful.

Email Outreach

As the name already suggests, email outreach is reaching out to influential people via email and asking them to share, promote, or read your blog.

If you want the most prominent people in your industry to take a look at your content, this is how you do it.

But there’s a catch: it doesn’t always work.

Your emails may be left unread, ignored, deleted, or worse, sent to spam.

And that’s the last thing you want.

          In a blog post by Brian Dean, he shared that he regularly receives generic emails like this one:

Image via backlinko.com

Notice the difference?

Call to Action
The final statement on a blog is your call to action (CTA).
At this point, we ask the readers to do something before exiting your site.

Image via backlinko.com

Notice the difference?

Call to Action
The final statement on a blog is your call to action (CTA).
At this point, we ask the readers to do something before exiting your site.

Image via medium.com

Whether you’re asking your audience to leave a comment or make a purchase, don’t ignore your CTA!

CTAs are relevant because they motivate your audience to become real customers. 

Since you’ve already got eyes on your blog, the end goal is to convince the audience to take action. 

Remember, traffic generates leads and leads create sales!

This is how good content and call to action should work.

Social Media Promotion

Jay Baer was absolutely right when he said, “Content is fire, social media is gasoline.”

While content provides information to your readers, social media makes sure that they know when you publish.

It’s a power duo that can’t work when the other is missing.

Because come on, high-quality content with zero readership is two thumbs down.

Luckily, social media promotion can give your blog the attention it deserves.

Now, do you have to be on every single social platform to get noticed?

Nope!

You first have to identify your target audience.

Where do they usually hang out?

Does your audience consist of teenagers who frequently log on to Facebook or Twitter?

Or are they professional business people on LinkedIn?

You have to position yourself where your readers can find you.

In general, the social media sites that drive the most traffic are Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

The results for each social platform may vary. That solely depends on your target audience.

Sharing your blog on social media boils down to three best practices:

Consistency is key. Digital marketing requires persistence. Don’t be so diligent during the first week only to slack off in the next.

There are scheduling tools such as Buffer to help you out.

Choose an optimal time for posting. No one is going to notice your tweet or status when you post it at three in the morning. Figure out when your audience is online before you post anything.

There’s no reason they won’t see it on their news feed.

Social media management tools can give you a hand!

Make it visual. We live in an age where visuals trump text.

Keep in mind that social media is also a very visual platform.

Don’t expect to get noticed when all you post are lengthy paragraphs with zero images.

Consider adding graphics in all the content you publish.

This increases your chances of getting noticed

Final thoughts

That’s a wrap!

We hope this was helpful for small business owners like you who are looking to start a blog. 

Make no mistake; your traffic will increase through blogging! 

All it takes is a little bit of sweat and a lot of patience. 

What blogging strategy are you going to do first?

Let us know in the comments section below!

References

Blankenship, Mike (2019 June 19). Smart Blogger. How to write a paragraph in 2019:

Yes, the rules have changed. Retrieved from https://smartblogger.com/how-to-

write-a-paragraph/

Dean, Brian (n.d.). Backlinko. Keyword research: The definitive guide. Retrieved from 

https://backlinko.com/keyword-research

McGeorge, Shane (n.d). CBO. 5 powerful benefits of blogging for your business. 

Retrieved from https://www.cbo.me/blog/5-powerful-benefits-of-blogging-

for-your-small-business

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