12 Affordable Content Marketing Tools That Ensure Success in 2020

In 2020, content marketing is the glue that binds everything together.

Because you know what they say, “Content is King”.

All the good stuff begins with an effective content strategy, but it may be difficult to put everything together if you don’t know where to start.

In this blog, we will list the best content marketing tools for your time and money.

Although nothing beats a good content marketing strategy, there are many tools available to make the process easier.

Here are the 12 content marketing tools that every successful marketer needs:

1. WordPress

We use WordPress all the time. 

Do you want to know why?

Because content management is a breeze with WordPress. 

It is a highly-customizable platform used by bloggers and prominent news sites such as BBC America and The New Yorker.

It originally started out as a tool used only by bloggers. 

But now, WordPress is a website builder and content management system. 

In fact, WordPress is so popular that it is used by 34% of the internet. 

The best part about it is that WordPress is a free software. This means you can download, install, and modify anything you want—without additional charges!

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Image via wordpress.org

Oh, and did we mention that WordPress is also SEO-friendly?

It ranks well in search engines compared to other sites. With high-quality code and additional plug-ins, it can further optimize your website.

Check out this helpful post for further information on website planning.

2. Grammarly

Are you struggling to finish a term paper for class?

Do you worry about your sentence structure on a blog for website content?
Worry not, Grammarly can help.

It is an extension that you can install on your Chrome browser. It checks for grammar and spelling mistakes as you write.

The best part about it is it works regardless of where you type—whether it’s a Facebook status, tweet, email, or Google Docs file.

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Image via grammarly.com 

Even the best English writers need a second pair of eyes to edit and correct their content.

If your grammar or spelling needs a touch-up, this is the perfect tool for you.

3. BuzzSumo

We’re pretty sure that most of you are already familiar with BuzzSumo.

In fact, this research and monitoring tool is a household name for most digital marketers.

What content is currently trending? How is the competition performing?
BuzzSumo has all the answers.

It gives you a list of relevant topics to write about in case you ever run out of ideas.

BuzzSumo also provides you with the most shared content pieces across all social media platforms.

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Image via BuzzSumo.com

If you want to make the most out of BuzzSumo, it can be a powerful tool for content research as well.

4. Design Wizard

The digital age means shorter attention spans among users.

In fact, 40 percent of people respond better to visual information than plain text.

In other words, visuals trump text. Period.

Design Wizard is an online graphic design software with over 17,000 templates and 1.2 million images in their database.

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Image via designwizard.com

With a low cost licensing model, this tool makes it easier (and faster) for marketers to create attractive designs of their own.

Almost all tool features are available in their free subscription, and the best part is that no design experience is needed to get started.

Pretty sweet, right?

5. Quora

Let’s be honest. 

Sometimes, Google doesn’t have all the answers. 

But Quora does. 

This is a question and answer site that allows users to ask, answer, and edit responses about anything under the sun. 

Think of it as an online bulletin board with thousands of FAQs.

Since the Quora community has grown to 300 million monthly users, it’s great for generating content ideas.

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Image via technofaq.org

For example, let’s say you run a fitness gym. That immediately puts you in the health and wellness category.

Naturally, you would type something related to that into Quora’s search bar.

The search inquiry will list topics that are relevant to you. For content creation ideas, make sure you follow related topics with a large following.

Whatever those questions may be, it tells you what your target audience needs. You can then create content related to those topics.

6. Unsplash

High-quality photos without having to hire a professional photographer?

Unsplash is your answer.

This is a website that shares stock photography from over 110,000 contributing photographers.

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Image via mackeysaturday.com

All photos here are categorized so you won’t have trouble finding the photo you desire.

Although Unsplash is our personal favorite, there are many websites available that also offer super high-quality and free stock photos.

Check out thestocks.im to see your options!

7. Buffer

Buffer takes social media management to the next level.

It’s easy to use, too.

Simply connect a social network to Buffer and your social media content can be scheduled for posting once your audience is online.

The nice thing about Buffer is that once a post is published, you can monitor engagement statistics such as comments, shares, likes, and more.

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Image via lifewire.com

This is the perfect tool for social media managers!

8. Google Analytics

Google Analytics is a web analytics service that tracks and reports web traffic.

Perhaps you’re wondering about the correlation between analytics and content marketing.           

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Image via developers.google.com

It’s simple. Content marketing is basically nonexistent if you don’t back it up with measurements or data. 

This is why you need to use Google Analytics. 

It is quite popular among digital marketers because it’s free and easy to use. You need not be an expert to master Google Analytics.

9. Keywords Everywhere

Before deciding what content to write about, it is necessary to do keyword research first.

Keywords everywhere simplifies this process for you.

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Image via chrome.google.com

It saves you a lot of time by providing accurate search volume, CPC, and competition data.

The cool thing about Keywords Everywhere is that it’s free and available on multiple platforms.

It isn’t limited to Google alone. It can also be used in Bing, Ubersugggest, Google Trends, YouTube, and even Amazon.

You can also use this for SEO Content. 

Simply add it as an extension to your browser and voilà, you’re ready to go!

10. Google Docs

While all of us are too familiar with Microsoft Word, Google Docs is more convenient when working content with a team. 

It allows you to edit, style and format your documents with ease. You can also share the same file with collaborators and do real-time edits.

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Image via managebac.com

The best part? There’s no need to hit Ctrl + S because it automatically saves everything.

No need to worry about unsaved files when your laptop suddenly decides to crash.

And honestly, we can’t name one content marketer who doesn’t use Google Docs.

11. Snov.io

Every good content marketing campaign includes email, and Snov.io is here to lend you a helping hand. 

The nice thing about Snov.io is its convenience. Users can find emails, verify them, and run email campaigns within minutes.

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Image via appsumo.com

If you want to give Snov.io a try but you’re clueless about how it works, check out Snov.io’s knowledgebase for tips and tricks.

12. Easel.ly

Easel.ly is a web-based infographic platform that is popular among those who don’t really have an eye for graphic design.

As its tagline already suggests, Easel.ly is “a free way to turn boring data into an engaging infographic.”

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Image via easel.ly

We’re sure all of you have heard about a similar graphic-design tool website called Canva.

Easel.ly and Canva share a lot of similarities, but while Canva offers varied templates, Easel.ly focuses on infographics alone.

Easel.ly provides the canvas, you provide the creativity.


You’re all set!

That’s it, the 12 best content marketing tools that can give you an extra boost in your content marketing strategies.

If content marketing has become a bit tedious for you, any of the tools mentioned above can lighten your load.

This means more marketing success with minimal work.

Which of the tools on this list works best for you?

Let us know in the comments!


Birkett, Alex (2019 Mar 4). The 19 best content marketing tools in 2019.  Retrieved from https://blog.hubspot.com/marketing/content-marketing-tools

Dean, Brian (2019 Mar 18). 25 awesome content marketing tools. Retrieved from https://backlinko.com/best-content-marketing-tools

Patel, Neil (n.d.). 15 content marketing tools you can’t live without. Retrieved from https://neilpatel.com/blog/content-marketing-tools/


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