6 Content Repurposing Techniques That Will Bring You 10x More Traffic in 2020
In this blog post, we are going to walk you through 6 content repurposing techniques that will bring you the traffic you desire. This means more benefits with less work!
Most marketers assume that good content is synonymous to having a lot of blog posts. This is completely false. Quality over quantity, always.
In fact, in an informative YouTube video by Brian Dean, he shared that Google hates sites with tons of zombie pages. This refers to pages that drive zero traffic.
Google prefers websites with a small number of high-quality pages as opposed to those that are loaded with unhelpful zombie pages. With this in mind, you have to make sure that every page on your website is awesome.
This is where repurposing comes into play. Remember: It’s about marketing smarter, not harder.
1. Carefully review your existing content
Nobody wants to repurpose content that’s performing poorly on their website.
As mentioned earlier, identify your zombie pages and do away with them.
The best way to do this is to conduct a content audit.
A content audit is reviewing every piece of content at your disposal.
It requires a qualitative assessment to see if a post is performing well or poorly.
Carefully select which pages on your site are no longer valuable to you. If they are performing poorly but can still be preserved and recovered, repurpose them.
Give them a different angle.
For example, a post about email marketing can be repurposed into something more specific, such as conducting effective cold email campaigns.
Take what you’ve already written from the first post and innovate it in the second.
Reviewing existing content is basically asking yourself, “Is this piece of content still helpful to my website and my business?”.
If it’s not, remove it from your site and replace it with something fresh.
2. Give podcasting a try
Writers can become great bloggers or influencers. The same is true for podcasting. Podcasts can make anyone a talk show host or radio disc jockey overnight.
By combining your blog posts and audio files together, a podcast becomes unlike any other medium. Because of this innovation, It is slowly but surely gaining a strong audience. In fact, 57% of people in the United States listen to podcasts monthly.
If you’re interested in starting a podcast for content repurposing, select your most popular posts and turn them into podcast episodes. No need to worry if you’re a podcast newbie, getting started is fast and simple.
Once you’re good to go, include the link of your podcast to your blog post. This gives your audience a different means to consume your content. It works both ways: if a podcast has previously been set up, link your blog post in your podcast.
If you’re new to podcasting and have no clue where to draw inspiration from, some of the best podcasts on the Internet can be found on Spotify.
3. Turn articles into visual content
Online users are constantly exposed to different ads, articles, and blog posts every single day. As a result, people’s attention spans are getting shorter and shorter.
It’s hard to get yourself noticed when the internet is awash with good content.
The good news is that there are still ways to get noticed. One way to do that is to create visual content.
Research shows that the human brain can actually process visuals 600,000 times faster than ordinary text.
Not only do our brains process visuals faster, but it also retains and transmits more information when it’s delivered visually.
This is the reason people remember pictures or videos as opposed to regular text. It also explains why visual platforms such as Instagram and Pinterest are so popular—because our brains are literally programmed to consume visual content better.
With this in mind, make it a goal to visualize your content. Instead of posting a status or text-laden blog post, get creative. A poster can replace a boring status.
Text-laden blog posts can be paired with infographics, graphs, charts, and other visual aids for better understanding.
When readers see more images and less text, they are more likely to give your website the attention it deserves.
4. Repost content on relevant platforms
One of the best content repurposing techniques is to simply republish well-performing content on various platforms such as social media.
Keep in mind that because you’re republishing it somewhere else, you have to adjust your content according to your audience.
For example, if you want to republish a blog post as Twitter updates, you don’t tweet every single word in that blog. Instead, you can synthesize everything in a visual infographic and then tweet it.
While you do this, make sure that you link back to the original article so users are still able to find it.
For more tips and tricks, the Content Marketing Institute released an insightful blog post on everything related to reposting and republishing.
5. Shoot a video for each blog post
Shooting a video and writing a blog are two entirely different things. But, there is no rule that restricts us from putting them together.
Adding a corresponding video to a blog post is a great way to catch viewers’ attention. Since video is a visual medium, you’re essentially giving the audience an alternative means to consume your content.
Providing alternatives is good because some people are more willing to digest a 10-minute video than a 3,000-word blog post. Take note of what we said about the many benefits of having visual content as opposed to text-laden ones.
Additionally, communicating through video helps your audience remember the message. It is easy to forget a blog article, but a video will resonate with your audience in a much more meaningful way.
Also, did we mention that the demand for video is constantly increasing? This was reported in a 2018 study by HubSpot. As such, many marketers are repurposing their marketing strategies to accommodate this increasing need.
Thus, it is all the more necessary for you to incorporate videos in all your blog posts.
6. Write multiple blogs on one main topic
Instead of congesting all the information in a single post, divide them into subtopics. This ensures that you don’t go overboard with your word count and your blog is still easy to read.
For example, let’s say a blog post on social media marketing was performing poorly on your site.
To repurpose it, you can take social media marketing as the general topic and break it down to various subtopics:
- Facebook marketing
- Instagram marketing
- Pinterest marketing
- B2B social media marketing
- B2C social media marketing
Reduce, reuse, recycle. This is not only applied in an environmental context but in digital marketing as well.
Unbeknown to other marketers, repurposing content is one of many secrets to drive traffic and increase visibility.
Repurposing your existing content ensures that you stay relevant and up to date.
It also allows more people in your niche to focus their eyes on your repurposed content.
With the help of our content repurposing techniques, now is the time for you to make sure that every page on your website is awesome!
If you’re still struggling to come up with fresh ideas, think of content repurposing as the RRRs: Reduce your zombie pages, Reuse existing content to make it better, and finally, Recycle any leftover ideas by adding your own creative twist to it.
Get started today!