How To Create An Email Newsletter You Can’t Help But Open

Email newsletters are all about keeping your audience updated about what’s going on with your business.

But aren’t you sick of your emails being left unread?

In this article, we are going to teach you how to create email newsletters that help brand awareness and increase conversions!

The best part? You’ll never have to worry about being left unnoticed or sent straight to trash.

Let’s get started!

Creating a good email newsletter

Here are some steps you must take to produce an attention-grabbing newsletter!

A. Craft your content

Content is still important, even on emails.

And why wouldn’t it be?

Research shows that humans’ average attention span is eight seconds.

Eight. Seconds.

Wow.

That’s shorter than a goldfish’s.

With this in mind, you have to make sure that the content on your newsletter is awesome.

The best way to capture their attention in the first eight seconds is to give them a good reason to opt-in.

Because let’s face it. The words “sign up for our newsletter” isn’t going to reel in subscribers anymore.

Incentivize it like this:

Image via quicksprout.com

As you can see from the example above, a good email marketer provides value.

And speaking of value, you likewise have to pay close attention to your subject lines.

How are you going to acquire conversions via email if subscribers send you straight to trash?

For example, subject lines such as “Our Weekly Newsletter” isn’t going to entice subscribers to open their mail.

But a subject line like “How to Drive 10x More Traffic in 2019” sounds a lot more interesting, right?

In addition, a marketing report found that 75 percent of experts say that personalized messages drive higher click-through rates.

Personalization can be done by including the recipient’s name on the email.

And if you think your subject line is important, you should also pay close attention to your closing line.

Close the email with a heavy emphasis on the call to action.

Your call to action will make or break your newsletter, so make sure that subscribers know what they’re supposed to do next.

Here’s a great call to action by StackSocial:

Image via quicksprout.com

Check out this insightful article by Quicksprout for a more detailed discussion on how to properly write content for newsletters.

B. Design an attractive layout

When it comes to designing a layout for your newsletters, it has to tie back to your business’ branding.

There is no need to produce a design that’s over the top.

The main goal is to create something that’s pretty and easy to read.

Oh, and your content should be mobile-responsive too.

Because according to Litmus, 46 percent of people open their emails on mobile devices.

That’s 30 percent higher than email opens on a desktop.

But layout designs don’t end there.

While it’s important to have pretty-looking newsletters, these newsletters have to lead subscribers to pages that prompt them to take further action.

Make sure to present a page that compels them to do something.

It can be as simple as completing a form or buying a product.

Entice your subscribers with a great landing page that is sure to increase your conversions.

Something like this:

Kickstart your layout design with these three helpful tips:

Experiment with colors. The use of colors can make even the most basic designs stand out.

That’s because splashes of color make strong images. It helps sell the overall message while also emphasizing the call to action.

These are effective elements that shouldn’t be overlooked while designing your newsletter.

A word of warning: Pick a consistent color scheme for your design. You don’t want to go overboard with too many colors.

Look at the use of color on this newsletter for example:

Image via canva.com

Keep it clean. Less is more. This rule definitely rings true in all things design.

Check out how Casper Labs paired a simple illustration with text on a white background:

Image via oberlo.com

What’s not to love about minimalism? It’s very easy on the eyes!

Make it fun. The last thing you want is a newsletter that looks boring.

To remedy this, play with shapes and animations that go well with your message.

A fun newsletter makes for better audience retention.

Like this one:

GIF via brafton.com

Your expertise in graphic design will reflect on your newsletter.

This article by Canva can give you a more in-depth review on what makes an attractive email newsletter layout.

C. Select the right tool

Who says you have to compile a list of email addresses on Excel to kickstart your email marketing campaigns?

Not only does this kill time, but it is also extremely inefficient.

After all, this is the 21st century.

You may think that SEO is the only aspect of digital marketing that requires tools.

Wrong!

You can use an email marketing tool for your newsletter needs as well.

There are many affordable tools available online.

Aweber, Drip, and more.

Image via x-cart.com

Any of these can help import your database, send proper ‘HTML e-newsletters’, create great templates, and other cool features!

Before you select a tool to put your money in, you can go for free trials and give their services a go.

D. Use Automation

Now that you’ve picked out a tool, you can connect it directly to your website’s mailing list form.

From here, you can use autoresponders to send automated emails for you.

This is very time-efficient and functional because these emails have been pre-programmed beforehand.

When a user decides to sign up for your mailing list, they will automatically receive emails from you.

These are just some things automated emails can do: It can send welcome messages to new subscribers, offer special offers, send follow-up emails for continuous engagement, and more!

Here’s a great example of an automated welcome email:

Image via getresponse.com

One thing’s for sure: email automation allows you to stay connected with subscribers.

If done properly, this kind of engagement can turn subscribers into paying customers.

But remember, don’t be annoying!

E. Listen to your Stats

Email newsletter tools already come with analytics.

Once a few weeks have passed since you first started your email marketing campaign, you can analyze how well (or how badly) you performed.

Go back to your goals and evaluate whether your success indicators were reached.

Which email garnered the most clicks? What type of subject header encourages subscribers to open your email? What are your unsubscribe rates? What content turns off your subscribers?

Once you have all that data under your belt, you can make necessary adjustments as you move forward with your newsletter campaigns.

And it’s not just that, the data you analyzed can help you produce a newsletter that’s way better than the first.

Conclusion

You’re all set!

Now you know what an effective email newsletter should look like.

So what are you waiting for?

It’s time to turn those casual subscribers into loyal customers!

Let us know how it goes by leaving a comment down below!

References

Main, Kelly (2019 Feb 8). Fit Small Business. Top 20 landing page examples that convert in 2019. Retrieved from https://fitsmallbusiness.com/landing-page-examples/

Morris, Will (2018 Nov 29). Dream Host. How to create an email newsletter (And why you should). Retrieved from https://www.dreamhost.com/blog/how-to-create-an-email-newsletter/

Quicksprout (2019 Aug 27). How to write a newsletter. Retrieved from https://www.quicksprout.com/how-to-write-a-newsletter/

Singleton, Chris (3 July 2019). Style Factory Productions. How to create a newsletter (2019) – 10 simple steps. Retrieved from https://www.stylefactoryproductions.com/blog/how-to-create-an-e-newsletter

Stribley, Mary (n.d). Canva. 50 of the best email marketing designs we’ve ever seen (and how you can create one just as good). Retrieved https://www.canva.com/learn/best-email-designs/

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