The Best Email Newsletters That Subscribers Love Receiving

Email newsletters are great for business.

They increase conversions, underline brand identity, establish a connection with potential customers, and more!

With that said, you’re probably here to look for inspiration on your own email newsletters.

Well, you’ve come to the right place.

Today, we are going to share with you some of the best newsletters we have ever seen.

Each newsletter on this list is awesome in its own right. And most importantly, these newsletters answer a subscriber’s needs.

Check them out!

Rolling Stone

Publications have observed that email is 40 times more effective at acquiring new customers than social media sites such as Facebook or Twitter.

Since this is the case, Rolling Stone’s email newsletter really elevates their readership.

This is a perfect example of a newsletter that is well-organized.

As you can see, each post is divided into sections. Each one comes with its own unique space and corresponding photo.

A newsletter such as this one is on our list because it is easy on the eyes and effortless to navigate.

Good job, Rolling Stone!

Apartment Therapy

Becoming an Apartment Therapy subscriber means wanting to purchase an apartment of your own as soon as possible.

And why wouldn’t you be enticed to live in your own apartment when this is the newsletter that greets you?

Image via

Strong imagery coupled with great content is what makes this email newsletter fantastic!

It only proves that long bodies of text are no good when it isn’t paired with compelling images.

Two thumbs up!

Austin Kleon

In case you haven’t heard of Austin Kleon, he is a best-selling author and former librarian.

And he is an excellent example of how to properly market yourself (and your books) on the Internet.

His newsletter speaks for itself.

The takeaway from Kleon’s newsletter is that the friendly, laid back tone is always a joy to read.

His newsletters speak to you as if he was your friend and not just some random subscriber.

Although his topics of choice are often random, that is what underlines his authenticity.

Click here to view the full newsletter.

Another nice thing about Kleon’s newsletter is the use of minimalistic graphic design.

His logo may initially look like random scribbles and doodles, but it does a pretty good job of underlining his brand identity.

We love it!


NextDraft is a daily email newsletter written by Dave Pell, a man who fondly calls himself the “managing editor” of the internet.

Why does he call himself that, you ask?

Pell explains, “Each morning I visit about 75 news sites and from that swirling nightmare of information quicksand, I pluck the top 10 most fascinating items of the day, which I deliver with a fast, pithy wit that will make your computer device vibrate with delight. No bots. No computer algorithms. ”

Yup, the title does suit him.

Upon reading his newsletter, you can already tell that Dave Pell is an amazing writer.

But his writing is not just what makes this newsletter awesome, it also has to do with his minimalistic design and unique branding.

Way to go, NextDraft!

Ben & Jerry’s

Wait, the world-famous ice cream brand has a newsletter?

Yes. Yes, they do!

Are you looking to produce an educational yet fun newsletter but don’t know how to pull it off?

Just follow how Ben and Jerry’s did theirs.

Take a look:

This is a great example of informing your customers the right way!

Ben & Jerry’s email newsletter proves that informational content does not have to be dull, dry, or boring.

Their newsletter includes milkshake recipes that can be made using their products, how to prevent freezer burn,  and all sorts of unique content.

Who would have thought that an ice cream brand could create an email newsletter that talks about things beyond ice cream?

And not only is their content superb, but the images and visuals they pair it with really emphasize the company’s branding.

Job well done, Ben & Jerry’s!

Cook Smarts

Now, this is a newsletter that both chefs and food enthusiasts will enjoy!

Cook Smarts’ “Weekly Eats” email newsletter is a prime example of providing value to subscribers.

They send meal plan recipes and handy kitchen tips straight to your inbox. This newsletter is simple, easy to navigate, and effortless to consume.

In addition, the images used effectively show readers what each meal should look like.

The layout of the newsletter is consistent all throughout, with a great call to action that says “forward to a friend.”

This is an appropriate CTA because Cook Smarts’ audience is likely composed of working moms, restaurant chefs, and food enthusiasts.

And when something valuable is presented to these people, there is a high chance that they will share it with their friends as well.

That is an excellent way to expand your email list with minimum effort.

Slow claps for you, Cook Smarts!


Those are the hottest email newsletters you will enjoy receiving.

Are you now inspired to create an email newsletter of your own?

Which newsletter from this list did you like the most?

Leave a comment, we would absolutely love to hear your thoughts!


Blunt, Will (2017 Oct 17). Business 2 Community. 13 examples of the best email newsletters from around the web. Retrieved from https://www.business2

Kolowich, Lindsay (n.d.). HubSpot. 17 email newsletter examples we love getting in our inboxes. Retrieved from

Morey, Raelene (2019 March 25). MailPoet. 11 of the best email newsletters to inspire your own. Retrieved from

Standberry, Sherman (2019 Aug 7). Lyfe Marketing. 10 email newsletter examples you’ve got to see. Retrieved from email-newsletter-examples/

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest

Share This