[SEO 2019] 18 Great Free & Affordable SEO Tools that Work
But with the ever-dynamic landscape of SEO, it may seem like a huge mountain to climb especially when you don’t know where to start.
Favorably enough, there are search engine optimization tools available out there to help you do your own SEO and a lot of them are free.
Although all of the tools below are for free, others offer trial versions that let you get a good sense of the services they provide, in order to help you decide if you’ll opt-in for the paid version instead.
Also, take note that some of these will require you to sign up to get access.
With these things in mind, I have made a list of 18 of the best free and easy SEO tools on the market that are sure to become game changers in 2018.
Google Search Console
What’s it used for? Keyword Research + On-Site SEO Audit As someone focused on building their presence online, Google Search Console makes sure that your website reaches the right audiences by showing the correct search queries and terms that lead people to your landing page.
It also shows you actionable insights and creates an intuitive model which guides you through the process of fixing errors on your website.
When you want to play on Google’s home court, Search Console is the way to go.
MozBar SEO Tool Bar
What’s it used for? On-Site SEO Audit + Competitor Research
Get on-page metrics on every website you visit on your browser with this nifty SEO tool from Moz.
MozBar is a free downloadable extension and shows up as a toolbar on top of your web browser.
You can also see and highlight followed, no-followed, external and internal links on the page indicated by color.
The MozBar does a good job in getting quick insights on other websites and surveying your possible competitors.
What’s it used for? On-Site SEO Audit SEOptimer gives you general overview on how well-optimized your website is. Just type in your URL address, and then wait for a few seconds for it to process.
After it completes the audit, it gives you a general grade for your site and even gives you recommendations.
It also goes into detail on specific categories such as the SEO, Usability, Performance, Social and Security and shows you what you did right, what you did wrong and how to improve them.
SEOptimer is a great tool to identify your site’s weakness and strengths and leverage on them to bump up your rank to a better position.
SEO QuakeWhat’s it used for? : Competitor Research SEO Quake is free browser extension that shows up as a toolbar on top of your web browser.
Sounds familiar? In a nutshell, it is just like MozBar but it collects more data.
One awesome feature of this tool is the domain backlink volume and trust metrics that allows you to view real-time stats as you are browsing on the web which saves you a lot of time and hassle in having to manually check sites individually.
It has a robust set of features and some of the metrics it shows are the Google index, Bing index, SEMrush rank, Alexa rank, Social Media activity among many others.
The key quality if this SEO tool is its versatility which will prove to be of great use to you and your SEO campaign.
This tool also guides you on how long your tag should be so as to avoid writing very wordy content.
With this tool, you can optimize the content of your website titles and snippets to maximize click-through rate on search engines.
If you know what people are searching for online, you can tailor your website content to appeal to those specific search queries.
You better use this tool wisely though, since there is a limit of 20 free queries per month unless you’re willing to shell out some cash for the pro version.
It gives you a preview of how your website would look like on mobile and this is important if your target audience is on mobile which considerably effects your click through and conversion rates.
Google Keyword Planner
What’s it used for? : Keyword Research
This is Google’s very own tool on keyword research and it serves a lot of purposes not only limited to SEO and it pretty much gets the job done.
This tool is great for fetching ideas on keywords that are relevant to your niche. Just type in a keyword and you will see a whole list of suggestions along with its average monthly searches and its competition.
The tool pulls up a lot of synonyms and relevant searches from the base keyword that you put.
What’s it used for? : Keyword Research
This is a quick and simple tool to get a ton of keyword ideas. This is very useful especially when you’re looking for long tail keyword suggestions to build on.
This saves you a lot of time and gives you very little room for error.
Plus it allows you to export your findings to Excel so that use this as a basis for your SEO recommendations.
Content Marketing Generator
What’s it used for? : Content Creation
Having a hard time looking for a good title for the content you created? This simple, straightforward tool is used for generating various blog post ideas and headlines.
You can also see relevant hashtags which is great for content discovery as well.
This is a VERY good tool for discovering quality blog posts and articles.
Then it tells you what your Google rank is for that specific term. This is free and fast and can be done as you are browsing through the web.
It also gives you suggestions on how to improve your overall website performance which is great.
They give you a detailed report on user experience particularly on website speed and optimization for both desktop and mobile.
They show what optimizations are already present and how to improve on them. They also give suggestions on what else that needs to be optimized.
They also tell you what to modify and what backlinks to remove that have the same anchor text.
Conclusion Ok, let’s review! We have introduced you to 18 great free and affordable SEO tools. We described what each tool does for you and gave you step by step instructions on how to use them.
Having a premium price tag doesn’t always mean high-quality services. If you dig around long enough, you will be able to find good quality, bang for your buck tools. Now it’s up to you.
Make 2019 YOUR year, take action and grow your business today!