25 KILLER LINK BUILDING STRATEGIES & TECHNIQUES FOR 2020
Link building strategies are more important than ever. SEO content has been a focus for so long that link building has taken a back seat.
Now it’s time to see how link building strategies can work together for successful search engine results.
Imagine your a painter. You create your fabulous collection of paintings and want others to see, and maybe even buy something.
You have them hang in a gallery and then you have an event, an art exhibition.
You invite guests you have targeted to your show that could potentially buy your art.
If you want great attendance you send out loads of invitations and hope for a great turnout.
The content on your blog is the painting. Your website is the gallery.
SEO can get a few people to see your blog, but if you want a full-scale grand opening exhibition you must use link building strategies for the best results.
Neil Patel says links matter, “Links are one of the biggest factors in SEO today.”
Google uses links to rank, and if Google says so, it matters. Without link building strategies achieving top search results are almost impossible.
Every strategy will not work for every niche or every blog, find something that works for you. Links matter.
Here are some to consider.
1) Watch Your Competitors
Competition is a wonderful thing. It keeps everyone sharper and gives our audience a choice. Chances are your readers follow the blogs of others on similar topics.
- Create a Google Alert around your competitors. Make sure you watch their every move online.
- If they are interviewed, get interviewed, too. Contact the blog, forum, newsletter or webcast that mentioned them. Ask for the same.
2) Watch Your Complementaries
What’s a complementary? That’s a blogger or website that has a complementary product, service or theme to yours.
Like a chiropractor has a massage therapist working at the same location.
A recipe blogger may team up with a restaurant blogger. The beauty salon does hair and nails.
Clothes and shoes are complementary if anyone doesn’t do both. A painter teams up with a gallery. Complementary.
- Set up the same kind of Google Alerts for competition.
- Watch for the same kind of opportunities as for competition.
- Consider swapping links with your Complementaries.
- Consider introducing them to those places you have already secured links in exchange for an introduction to those they have successfully secured.
Complementaries are your friends. They work within the same niche, even with the same audience, but they are fulfilling a different need.
3) Donate to a Charity
When a charity accepts donations, you can find them by searching for “donations” or “contributors” or “sponsors”.
- The donation does not need to be very big.
- Sometimes contributors can share a link as part of the donation identification process. Here you can build your link.
- Be sure the charity is legit.
4) Provide Testimonials
Make a list of all the purchases you have made over the past year or so. Check on the websites of those companies and see if they have a testimonials page, most do.
Consider both big purchases and small ones. Your favorite potato chips and your new car both come from companies with websites.
Target purchases that are in your niche. Look for exposure that matches your audience.
- When you write a testimonial, don’t use over the top language. Don’t use superlatives at all. Be specific. The chips are not “the best ever” they are “delightfully crunchy with just the right amount of salt”. A well-written testimonial is far more likely to be used by the company.
- Make sure they know they have permission to include your submission /link on their testimonials page.
5) Podcasts or Audio Sharing Sites
You can create audio and share it. Read your blog aloud. Share something else in your niche. Upload that audio and link it to your blog.
- Add sound effects if you can.
- The TV on in the background is not a good idea.
- If you can create music, do!!!
- Use Vocaroo to record and export it as an MP3.
This is what Scoop.it says about what they do:
“Scoop.it fills the need that a growing number of people and businesses have to publish content in an efficient and impacting way.
By combining a big data semantic technology that helps them quickly find relevant content with an easy-to-use social publishing platform, we help them show their expertise, develop their online visibility, enrich their blogs or websites, save time managing their social media channels and build their communities of interests.”
7) Blog Reviews
Give something away to the bloggers in your niche, something they want. Then ask them to mention it in their blog and write a review.
- Make sure they are the top bloggers in your niche. Search for “top / best bloggers in ”. Start at the top.
- Use Moz’s Link Explorer for Domain Authority checks as well as Page Rankings.
- When you give them products to review, be sure to mention the It gives an idea of the value and it helps in the review process.
8) Reclaim Link
Discover anywhere you or your brand are mentioned online. Check for links. If they have not linked to you, ask them if they would be willing to add the link. They want links too, so it is often not so hard to get a positive response.
Add yourself to as many directories as you can find. Search for local directories and anything specific to your niche. Many of these are free to use them first.
Check out a few listings and see if they have working links to their websites. If they do, then you can probably get one, too. Just fill out their web form and submit your info.
Here are a few general ones to use for sure.
10) Cision H/A/R/O
This website is called “help a reporter”. You sign up as a source on the website. You get emails asking questions 3 times daily.
If you can answer the questions you reply with your answer and some credentials, including your link. If the reporter wants more information, they contact you directly and give you credit.
11) Resource Backlinks.edu
Search .edu resource pages for any subjects that would be a good fit for your content.
Contact the webmaster and tell them about your resources. Let them know they have permission to add it to their page.
Search the specific .edu sites with your keyword, adding “resources” and “other sites” to find topical entries.
13) Expired Domains
A real shortcut is buying expired domains. There are literally 100’s of thousands of these domains.
It is best that you find a domain in your market or niche. You could search for web pages with several links, like resource pages.
Try Domain Hunter Plus to search for that expired domain.
Then buy the expired domain for just the registration cost. Voila! Link building magic.
14) Broken Link Building
Much like the expired domain linking, this broken link building works with existing links. Links that do not work or broken.
- The work is tedious. You can check links the old-fashioned way by clicking on one link at a time or find a cheap tool. Try to Check my Links for Chrome. There are many other tools available just do google search for broken link building tools.
15) Blog Aggregation
There are blog aggregation sites out there. They collect blogs all in one place.
- Search for “blog directory”, “submit blog”, and add your keyword of choice.
- Make sure you have a unique description of your blog.
- There is an approval process that takes some time. Just be patient.
16) Guest Post on Twitter
Time for a Twitter search. Keyword plus things like “guest”, “guest post”, “guest author”, “write for us” should give you a place to start.
- Be convincing when you tell them why you should be able to make a guest post.
- Make sure you focus on the quality sites that will help you with your link building.
- Infographics are a great way to entice others to link back to you.
- Today’s infographics present data or information in a pleasing graphics or animated format. They take skill to build, so be prepared to invest a little time and money.
- You build the infographic, then offer it to your competitors, complementaries or anyone in your niche. Each of these gifts will contain links back to your site.
- If you can identify a trending topic for your niche your infographic will be even more valuable. Use Google Trends to find the best topics.
- Every once in a while, do a reverse image search on your infographic to be sure it hasn’t been plagiarized, meaning they have not linked back to you. If you find unauthorized links, ask that they fix the problem by adding your link.
18) Google + Profile
Create yourself a Google + profile. Make sure you include your link in the “About” section. Sign out so you can see the link.
There seem to be lists everywhere, even here. If you write a list, you can link within that list to the sources and explanations. The longer the list the more opportunities for links.
- There are some super long lists out there. You can make a 101 Ways list in your niche by collecting all the DIY hints and tips you can find. Then create links back to everything and everybody. That’s link building at its finest.
- If it is a ridiculously long list, make subcategories. For example, 101 Ways to Conserve Water. You could include subcategories for the kitchen, bathroom, and outdoors.
- Reach out to the bloggers who have published shortlists on the same topic and trade links.
20) Help Hacked Sites
Websites get hacked each and every day. Every hack is not obvious. Sometimes a stealthy hack invades the site by quietly adding pages selling “prescriptions”.
- If you find a hacked site and tell them, you can sometimes request a good quality contextual link.
- To find a hacked site search for in URL: keyword + “Viagra”.
- If you are writing a recipe blog for example, search for in the URL: recipes + “Viagra”. Contact the site owners and inform them.
- Often the owners will be so grateful they will ask if there is anything, they can do to repay you. If so, you could mention that you have recently published something that would be a good fit as a link on their page.
21) Launch “Scholarship” Contests
The HOTH has been known to create Scholarship contests in order to build links with .gov and .edu sites. These are high credibility sites, so the links can be very difficult to get.
“The HOTH SEO Scholarship Program” awards a scholarship to university students in the US who write an essay on “How Companies Can Take Advantage of Digital Marketing”.
This is an excellent way to build high-value links if you have the funding.
22) Case Studies and Research Reports
Expert opinions are valuable, but even experts must show evidence of facts and stats to back up their opinions.
Any content that contains these facts and stats will be even more valuable when shared. You can share on some of the following topics.
- Case studies
- Research papers
The first to write on any topic will gain extra credibility. Some niches change more quickly than others. Remember in slower moving niches fresh content is still important.
In fact, it may be more important because it may be harder to come by. Always link to your sources and include all your test results, charts, and relevant data.
23) Newsletter subscriptions
Bloggers often do not grasp the power of an effective newsletter. With relevant, interesting and informative content it may be shared, which increases traffic and ultimately the backlinks.
- Including a call to action like a download or a webinar can increase reader retention, too.
24) Chamber of Commerce
Join your local Chamber of Commerce. They have a published business directory that will describe each member’s business and give contact information, including web links.
Not only does this help your local business and give you local contacts it will give you the added credibility of link building back to the Chamber of Commerce page.
25) Coin New Terms
By coining new terms, you can create a buzz for your brand. Whether it is “complementaries” or “catalog topic layers” or something more core to your niche, a new term can set you apart.
- Explain something complex, by creating a clear, concise and specific term for it.
- Create a memorable term for something that is usually described by a long phrase.
Be creative. You will need to search for your term to see when it shows up in places other than your work.
When it does, contact the owners of those web pages and ask them to link back to you. More link building.
Link building can be long, involved and very complex. It can also be rather fun. Find one or two ideas that resonate with you and start there.
Trying everything at once is bound to make the link building process look far too imposing.
You can make a difference in your search rankings quickly using link building. Good luck and we’ll see you, higher in the rankings.