Top 25 Link Building Strategies and Techniques for 2018

by | May 31, 2018 | SEO | 0 comments

Link building strategies are more important than ever. SEO content has been such a focus for so long that link building had taken a back seat.

Now it’s time to see how these important elements work together for successful search engine results.

Search .edu resource pages for any subjects that would be a good fit for your content.

Contact the webmaster and tell them about your resources. Let them know they have permission to add it to their page.

  • Search the specific .edu sites with your keyword, adding “resources” and “other sites” to find topical entries.
Imagine you a painter. You create your fabulous collection of paintings and want others to see, and maybe even buy something.

You have them hang in a gallery and then you have an event, an art exhibition.

You invite guests specifically to be your audience to see your paintings, and maybe even buy something.

If you want a lot of people to attend you send out invitations and market.

The content on your blog is the painting. Your website is the gallery.

SEO can get a few people to see your blog, but if you want a full-scale grand opening exhibition you have to use link building strategies to market.

Neil Patel says links matter, “Links are one of the biggest factors in SEO today.”

Google uses links to rank, and if Google says so, it matters. It is difficult to get any real success without link building strategies. Here are some to consider.

Everyone will not work for every niche or every blog, but use something. Links matter.

1) Watch Your Competitors

Competition is a wonderful thing. It keeps everyone sharper and gives our audience a choice. Chances are your readers follow the blogs of others on similar topics.

  • Create a Google Alert about your competitors. Make sure you watch their every move online.
  • If they are interviewed, get interviewed, too. Contact the blog, forum, newsletter or webcast that mentioned them. Ask for the same.

I don’t mean stalk them or anything. Well, actually I do. Follow them closely.

2) Watch Your Complementaries

What’s a complementary? That’s a blogger or website that has a complementary product, service or theme to yours.

Like a chiropractor has a massage therapist working at the same location.

A recipe blogger may team up with a restaurant blogger. The beauty salon does hair and nails.

Clothes and shoes are complementary, if anyone doesn’t do both. A painter teams up with a gallery. Complementary.

  • Set up the same kind of Google Alert as for competition.
  • Watch for the same kind of opportunities as for competition.
  • Consider swapping links with your Complementaries.
  • Consider introducing them to those places you have already secured links in exchange for an introduction to those they have successfully secured.

Complementaries are your friends. They work within the same niche, even with the same audience, but they are fulfilling a different need.

3) Donate to a Charity

When a charity accepts donations you can find them by searching for “donations” or “contributors” or “sponsors”.

  • Add your niche to make a long tail keyword and you can get some pretty specific opportunities to donate to a charity.
  • The donation does not need to be very big.
  • Sometimes contributors are allowed to share a link as part of the donation identification process. This is how you build your link.
  • Be sure the charity is legit.

4) Provide Testimonials

Make a list of all of the purchases you have made over the past year or so. Check on the websites of those companies and see if they have a testimonials page. Most do.

  • Consider both big purchases and small ones. Your favorite potato chips and your new car both come from companies with websites.
  • Specifically look at purchases that are in your niche. Look for exposure to your audience.
  • When you write a testimonial, don’t use over the top language. Don’t use superlatives at all. Be specific. The chips are not “the best ever” they are “delightfully crunchy with just the right amount of salt”. A well-written testimonial is far more likely to be used by the company.
  • Make sure they know they have permission to include your submission /link on their testimonials page.

5) Audio Sharing Sites

You can create some audio and share it. Read your blog aloud. Share something else in your niche. Upload that audio and link it to your blog.

  • Add sound effects if you can.
  • The TV on in the background is not a good idea.
  • If you can create music, do!!!
  • Use Vocaroo to record and export it as an MP3.
Open accounts and audio share on these authoritative sites:

Then link back to these sites on your blog. It creates greater authority for your writing and gets better search results. That’s what link building does.

6) Check out Scoop.It

First you create an account on Scoop.It.  Search for a page that has content on the same topic as yours does. Check to see if there is a “suggest” button. If so, follow the instructions to “suggest” your content on the Scoop.It page.
This is what says about what they do: fills the need that a growing number of people and businesses have to publish content in an efficient and impacting way.

By combining a big data semantic technology that helps them quickly find relevant content with an easy-to-use social publishing platform, we help them show their expertise, develop their online visibility, enrich their blogs or websites, save time managing their social media channels and build their communities of interests.”

7) Blog Reviews

Give something away to the bloggers in your niche. Something they want. Then ask them to mention it in their blog and write a review.

  • Make sure they are the top bloggers in your niche. Search for “top / best bloggers in ”. Start at the top.
  • When you give them the product to review, be sure to mention what it normally sells for. This gives them an idea of the value they are receiving but also it helps them in the review process.

8) Reclaim Links

Discover anywhere you or your brand are mentioned online. Check for links. If they have not linked to you, ask them if they would be willing to add the link. They want links too, so it is often not so hard to get a positive response.

9) Directories

Add yourself to as many directories as you can find. Especially the free ones. Search for local directories and anything specific to your niche.

Check out a few listings and see if they have working links to their websites. If they do, then you can probably get one, too. Just fill out their web form and submit your info.

Here are a few general ones to use for sure.

Free ones:

All The Websites

So Much

R-TT Directory

Directory World

Paid ones:

Yahoo! Directory

Family Friendly Sites

After submitting a description of your blog that is completely unique you will need to wait for approval. That doesn’t usually take too long, and then you will have your new links.

10) Cision H/A/R/O

This website is called “help a reporter”. You sign up as a source on the website. You get emails asking questions 3 times daily.

If you can answer the questions you reply with your answer and some credentials, including your link. If the reporter wants more information they contact you directly and give you credit.

11) Resource

Search .edu resource pages for any subjects that would be a good fit for your content.

Contact the webmaster and tell them about your resources. Let them know they have permission to add it to their page.

  • Search the specific .edu sites with your keyword, adding “resources” and “other sites” to find topical entries.

12) Website Feedback Sites

Create an account on these feedback sites. They will automatically create your link.

Suggestion Box

Bounce App

13) Expired Domains

You could search for web pages with several links, like some resource pages. Use Domain Hunter Plus to follow to that expired domain.
Then you can buy the expired domain for just the registration cost. Voila! Link building magic.

14) Broken Link Building

Much like the expired domain linking, this broken link building works with links that already exist, but don’t work.

  • The work is some tedious checking links the old fashioned way by clicking on each one so use Check my Links for Chrome. If you don’t use Chrome, well, you should know better.
  • Search for your keyword plus “resource page” or “resources”, “recommended sites” or “links”.

15) Blog Aggregation

There are blog aggregation sites out there. They collect up blogs all in one place.

  • Search for “blog directory”, “submit blog”, and add your keyword if you like.
  • Make sure you have a completely unique description of your blog.
  • There is an approval process that takes some time but after that you will be included in their directory, with your blog link.

16) Guest Post on Twitter

Time for a Twitter search. Keyword plus things like “guest”, “guest post”, “guest author”, “write for us” should give you a place to start.

  • Be convincing when you tell them why you should be able to make a guest post.
  • Make sure you focus on the quality sites that will help you with your link building.

17) Infographics

Infographics used to be sort of like “graphs” back when they were boring and in paper books.

Infographics have a lot more information because they must include everything that explains the graph all in one image.

A picture is worth a thousand words but graphs can be even more valuable with the right information.

  • If you can build the graphic yourself, do. If not, hire someone freelance to make it. You will find it to be surprisingly inexpensive on a site like Freelancer, Upwork or PeoplePerHour.
  • You can make the graphic for your own niche to use on your own blog with no expectation it will go anywhere else. You can offer the infographic, with links back to you, to competitors, complementaries and anyone else who asks.
  • If you can identify a trending topic for your niche your infographic will be even more valuable. Use Google Trends to find the best topics.
  • Every once in a while do a reverse image search on your infographic to be sure it has not been used without linking back to you. If you find it, ask that they add your link.

18) Google + Profile

Create yourself a Google + profile. Make sure you include your link in the “About” section. Sign out so you can see the link.

19) Lists

There seem to be lists everywhere. Even here. If you write a list you can quite reasonably link within that list to the sources and explanations. The longer the list the more opportunities for links.

  • There are some super long lists out there. If you can make a 101 Ways list in your niche by collecting all of the hints and tips, do it. Link back to everything and everybody. That’s link building at it’s finest.
  • If it is a ridiculously long list, make subcategories. Like 101 Ways to Conserve Water could include subcategories for kitchen, bathroom, and outdoors.
  • Reach out to the bloggers who have published shortlists on the same topic and trade links.

20) Help Hacked Sites

Lots of websites get hacked each and every day. Every hack is not obvious. Sometimes a stealthy hack invades the site by quietly adding pages selling “prescriptions”.

  • If you find a hacked site and tell them you can sometimes request a good quality contextual link.
  • To find a hacked site search for in URL: keyword + “Viagra”.
  • If you are writing a recipe blog for example, search for inurl: recipes + “Viagra”. Contact the site owners and inform them.
  • Often the owners will be so grateful they will ask if there is anything they can do to repay you. If so, you could mention that you have recently published something that would be a good fit as a link on their page.

21) Launch "Scholarship" Contests

The HOTH  has been known to create Scholarship contests in order to build links with .gov and .edu sites. These are high credibility sites so the links can be very difficult to get.
The HOTH SEO Scholarship Program” awards a scholarship to university students in the US who write an essay on “How Companies Can Take Advantage of Digital Marketing”.

This is an excellent way to build high-value links, if you have the funding.

22) Case Studies and Research Reports

Expert opinions are valuable but even experts have to show evidence of facts and stats to back up their opinions.
Any content that contains these facts and stats will be even more valuable when shared.

  • Case studies
  • Research papers
  • Comparisons
  • Reviews
The first to write on any topic will gain extra credibility. Some niches change more quickly than others, but in slower moving niches fresh content is still important.

In fact it may be more important because it may be harder to come by. Always link to your sources and include all your test results, charts and relevant data.

23) Newsletter subscriptions

Bloggers often do not grasp the power of an effective newsletter. With relevant, interesting and informative content it may be shared, which increases traffic and ultimately the backlinks.

  • Including a call to action like a download or a webinar can increase reader retention, too.

24) Chamber of Commerce

Join your local Chamber of Commerce. They have a published business directory that will describe each member’s business and give contact information, including web links.
Not only does this help your local business and give you local contacts it will give you the added credibility of link building back to the Chamber of Commerce page.

25) Coin New Terms

By coining new terms you can create a buzz for your brand. Whether it is “complementaries” or “catalog topic layers” or something more core to your niche, a new term can set you apart.

  • Explain something complex, by creating a clear, concise and specific term for it.
  • Create a memorable term for something that is usually described by a long phrase.
Be creative. You will need to search for your term to see when it shows up in places other than your work.

When it does, contact the owners of those web pages and ask them to link back to you. More link building.

Link building can be long and involved and very complex. It can also be rather fun. Find one or two ideas that resonate with you and start there.

Trying everything at once is bound to make the link building process look far too imposing.

You can make a difference in your search rankings quickly using link building. Good luck and we’ll see you higher in the rankings next time.

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