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4 Killer Ways To Create An SEO Content Strategy For Website Growth

by | Oct 22, 2019 | SEO | 0 comments

An SEO content strategy can make or break the success of any website.

When you strategize your content around SEO, you will see a surge in traffic and inbound links.

That’s precisely why we are going to walk you through 4 SEO Content Strategies that will help you rank for high-ROI keywords, drive traffic, and create thousands of leads!

This is every small business owner’s dream, and it is all right here!

Let’s get started.

Overview

SEO and Content are two halves that make a whole.

But producing random blogs while disregarding SEO won’t drive the traffic you desire.

Don’t get me wrong, content still reigns supreme.

In fact, it is the lifeblood of every small business like yours.

But in an increasingly competitive marketplace, it is your job to create content that will get noticed.

Great content is useless when no one is there to consume it.

Right?

So, this is where SEO Content strategies come in.

If your content is left to rot on your website, this is a good indication that strategic SEO has to salvage whatever’s left.

Here are 5 SEO methods that you can integrate into your content strategy.

Tips and Techniques

1. Search Intent

Search intent has everything to do with why people do a specific search.

It has to be included in your SEO Content Strategy because this is your ticket to more leads and increased traffic!

Search intent answers why people make a search query.

If ranking on Google is your goal, you must create the most relevant result for the given search query.

That means aligning your content with search intent.

For example, let’s assume that we’re doing SEO for a digital marketing agency.

In that context, here is how the three types of search intent work:

Informational Searches

Lots of people scour the internet for information on varied topics.

They simply want to learn more information on something they’re curious about.

So going back to our example, their informational searches would likely be:

  • “What is digital marketing?”
  • “How do you write blogs?”
  • “How do I start a digital marketing campaign?

Transactional Searches

A lot of people buy stuff online.

When a user is ready to make a purchase, this becomes a transactional search.

Going back to my digital marketing example, the most common searches would be:

  • “How much does digital marketing cost?”
  • “Affordable digital marketing”
  • “Website development price”

These users are the most likely to create conversions.

Navigational Searches

People with this type of search intent want to be on a specific website.

If they were searching for Twitter on Google, they want to be on the Twitter page.

This type of search intent is for users who already have a specific web destination in mind.

Examples:

  • “Log-in Twitter”
  • “Facebook”
  • “Neil Patel ubersuggest”

Commercial Investigation

The user is looking for a product or service but has not yet decided which one to purchase.

They’re likely looking for reviews or testimonials before putting their money on it.

Examples:

  • “Buzzsumo review”
  • “Digital marketing in San Francisco”

2. Linkability

Linkability simply refers to your content’s potential to secure links.

Links are an important ranking factor because when other influential websites link back to your site, their audience becomes yours.

This increases your traffic and later, your conversion rate.

Websites that are very linkable always offer relevant content.

As such, it is necessary to craft your content with linkability in mind so you have more chances of securing links from other authority websites.

Here are some things you need to consider for your outreach audience:

  • Keyword Search Volume

When a keyword’s search volume is high, more people are able to link to your content.

If the search volume for your keyword is relatively high, then it’s likely that more people will link to your content.

Keywords Everywhere is our personal favorite, among other SEO or keyword tools.

It automatically gives you data on search volume, cost per click, and competition!

  • Unique Domains linking to Top Results

If a target keyword’s top results have multiple domains linking to it, there are higher chances to get links from these domains.

You can check backlinks using UberSuggest!

Image via neilpatel.com

And while it’s essential to get backlinks, don’t forget internal linking!

Linking internally can help both users and search engines to navigate through your website more efficiently.

3. Evergreen content

Crafting new material is crucial for any business.

But updating your existing content should also be your priority.

Much like evergreen trees that stay alive throughout the year, evergreen content also remains relevant through time.

This means that no content should be left to catch flies on your website.

What’s the point of writing multiple blogs when all of them are outdated anyway?

Quality over quantity, always!

Blogging for small business is continually changing. 

Thus, to  ensure that your content stays evergreen, you can implore the following tips:

  • Repurpose content that you think is underperforming. Examine its performance measurements and come up with ways to innovate.
  • Add new content types, so everything stays fresh.

For example, you can add a corresponding video to an existing blog post.

This way, you don’t only get readers, but you get viewers as well.

Talk about hitting two birds with one stone!

  • When there are latest trends and innovations on a post you’ve already covered, don’t be afraid to include them in an updated post.
  • Create blogs that are SEO-friendly!

Optimizing your blog posts are incredibly important for SEO.

Producing blogs at random won’t make Google notice you.

4. Topic Ideation

Before you can even begin your content strategy, you must carefully select what topics you want to cover.

Everything starts with research.

What are the keywords and topics that are relevant to your industry?

As a small business owner, a topic with high search volume but low competition hits the jackpot.

This is usually the case for long-tail keywords.

For example, let’s say you run a beauty company.

The keyword “makeup” is bound to produce millions of searches with extremely high competition.

Whereas the long-tail keyword “makeup looks for kids” does not yield millions of searches, but it does have low competition.

This means that multiple people still search for it.

And when they do, there’s a higher chance of your content to rank number 1.

Another tool that can help you out is Keyword Explorer.

Image via seo-hacker.com

Simply type your keyword, and it automatically shows you the keyword difficulty with zero being the easiest and one hundred being the hardest.

Keyword difficulty can also be made manually.

Type your keyword on Google search and look at the results.

If the first page is filled with renowned domains and highly-authoritative websites, it is more challenging to rank on that keyword.

Look at the results for the keyword “SEO guide:”

Domains like Search Engine Journal, Neil Patel, and Moz are highly-authoritative.

It would be difficult to rank for this keyword if your website is just starting to build authority.

It would be best if you go for the easier topics with less competition.

This way, your content can get the attention it needs to climb your way up Google’s rankings ladder.

Conclusion

We hope you gained some insight into SEO-focused content strategies.

Now is the time to formulate strategies of your own.

We’re excited to see your website grow from zero to hero!

Which strategy are you going to do first?

Comment down below and let us know!

References

Dennis, Andrew (2017 Sept 27). Search Engine Land. How to grow visits by 300% in one year. Retrieved from https://searchengineland.com/seo-content-strategy-grow-visits-300-one-year-282934

Si, Sean (2019 July 30). SEO Hacker. SEO hacker’s content strategy for SEO. Retrieved from https://seo-hacker.com/seo-content-strategy/

Agius, Aaron (2019 June 7). Search Engine Journal. A quick and easy guide to Understanding search intern for SEO. Retrieved from https://searchengineland.com/a-quick-and-easy-guide-to-understanding-search-intent-for-seo-317841

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