How to Plan and Shoot Video Content on a Budget
Creating good video content while on a budget is a challenge, and this article will help you plan and shoot quality video content while spending less on resources. Here are the things you need to consider when planning and shooting your videos.
Planning: Your Audience
Before we begin with the hard stuff, every massive action starts with a plan.
When you’re thinking about preparing video content for your audience, the first thing is to identify who your audience is.
Know what your audience want
Another thing to keep in mind is what does your audience want.
When you have a problem or need some answers, you just ask Google.
Google then gives you the most relevant answers it thinks you’re looking for.
If you are having trouble identifying what your audience wants, ask them. Ever wonder why YouTube personalities ask you to leave comments and ask questions?
That’s because they want to know what you want.
If you think you’re really good with your hands, maybe you can provide a service that’s very unique but doesn’t know where to start.
Get some outside perspectives, ask your friends, family, or even complete strangers what they want.
If you decide to just go out there and guess, you can be left with a bunch of content no one cares about.
It doesn’t hurt to ask questions, even if they aren’t the right ones. Of course, not everyone will give you valuable information, but it will give you the opportunity to remove the unnecessary information and focus on the important aspects of your video content.
Know how relevant your content is to your audience
Identify your audience's purpose
Learn more about your audience
Now that we’ve identified who your audience is, what they want, and what you want from them, we have to think about how can we get to them.
Are they social media heavy? Do they spend hours on YouTube? Are they readers? Research plays a key role in understanding your audience.
If you haven’t figured it out by now, the devil is in the details. If you don’t have information on something like the age group of your audience how do you expect to relate to them?
Planning: Your Goals
You might be asking yourself “why are my goals important?”. Well not only does it reflect your efforts and capabilities but it also shows your effectiveness in conveying your message.
Now whether your message is to buy a product or generate demand for a service, the point is it will show you where you do well and where you need improvement.
Goals are the bar in which you set for yourself to achieve greatness. Of course, you will stumble and adjustments will always need to be made but the point is to learn and grow.
Create quality video content
So how do you plan to achieve your goals? Luckily when it comes to planning and shooting video content there are many ways to see if what you’ve created is worth its weight in gold.
YouTube is the leader, by far, in video sharing. With YouTube you measure Key Performance Indicators (KPIs) with the number of sharing views, likes, shares, and subscriptions.
After every milestone, you want to increase your goals, but be sure to keep it realistic.
Don’t assume that since your goal was met in the span of 24 hours that it means you can automatically aim for 1 million views.
Keep it achievable and yes be ambitious, set goals that scare you but don’t be delusional.
The team at Think with Google put out a great article that you can download about Key Performance Indicators and what to expect with your digital media content. Check it out here.
Planning: Your Message
When planning your video content, you want to convey a message.
Basically, what do you want to say to your audience? Do you want to tell them about the benefits of a product? How about how a specific service helped you in your everyday life?
The point of the video is not just to tell a story or show your audience something. Under all of the words and images, there is a message.
For example, your video may show you explaining a service but the message could be something like “this program can help you save thousands of dollars a year.”
Relate your message to your audience
Before we craft a core message, let’s identify a few things to get you started.
Let’s say you own a service that works with employers seeking young graduates in specific fields like accountancy or medicine.
Now you have to craft a message that would appeal to your audience of “fresh college graduates.” What would you tell them, how would you tell them, and maybe, more importantly, why would they care?
Even though we have already identified who your audience will be, this process is a more narrowed and focused search.
We know from earlier that we are targeting the 18-25-year-olds but as we craft our message we are trying to identify a specific segment of those 18-25-year-olds that are college graduates in specific fields.
This allows you to speak directly to a specific group of people who can utilize your service.
When you are planning to make video content everyone wants to end the video with a request.
Like, subscribe, and share are the likely things you’ll hear at the end of a video especially with YouTube personalities.
Some even start the video off with that. It goes without saying, reminding your audience to follow what you do goes hand in hand when you distribute your video to the masses.
We know you’re going to tell your audience to follow you, but why would they want to.
This is where you want to make sure there is substance to your core message. Let your audience in on a secret, inform them about something they didn’t know, help them solve a problem.
If your core message doesn’t provide any function to your audience, they won’t stick around let alone stay up to date with what you do.
Knowing what you can do and how to do something is a great place to start when crafting your message.
Been spending a lot of time team building and organizing events, let your audience know for example “the secrets to effective team building and organizing events in just 2 minutes”.
It can even be something simple like “we can show you how to ace a job interview”.
Give insight, solve problems, provide help to those that need it. Make your core message clear and specific.
You would be surprised how many simple things people don’t know how to do.
Know the importance of your message
Planning: Your Timeline
When you first start producing affordable video content, everything can seem very stressful and overwhelming. It doesn’t help the situation when you start adding deadlines and time limits.
Although this may seem obscure, putting your creativity on a timeline makes you better.
Let’s think about it. Without time limits and deadlines, the possibility to procrastinate or even abandon projects become more likely.
Pressure can either bust pipes or make diamonds. You are more likely to complete a task when you know there is only a finite amount of time.
Not to mention completing tasks on a time limit will speak volumes as to what you are capable of.
Put a timeline on everything. From how long you plan to brainstorm to the duration of your video.
When everything is on a schedule, your time is precious, minutes cannot be wasted.
Plus, the added bonus when a project or task is within a specific window of time priorities begin to emerge, your choices become specific and nonessential activities get moved to the side.
Implementing a timeline in every aspect of the planning and production process should be a continuous cycle.
Don’t let things pass, an “I’ll get it done tomorrow” type of attitude is a horrible habit to start and almost impossible to get rid of.
Get it done now and don’t leave till it’s complete, taking breaks is fine but that as well should be on a time limit.
Let’s assume your entire creative process rest within an 8-hour time period like a regular 9-5 would.
If you have a regular job and a task was given to you to complete within that time frame, the expectation is to complete it within those 8 hours.
Missing the target once may be tolerated, but eventually, you would be replaced with someone who can do what you can’t.
Setting the right expectation for yourself is not only required, it is necessary to make sure you are doing the right things at the right time without wasting resources.
And let’s be clear, time is a valuable resource.
Planning: Your Creative Approach
At this stage of the planning process, you want a great example of what you want your video to resemble.
When you think about all the great videos you watch on YouTube, you think about the reasons why you like those videos.
Maybe it was the way the video was made, the look and feel of it, or maybe the content in it.
Sometimes the video itself was so compelling you’ve watched it more than once, maybe even saved it on a playlist to rewatch later.
Yes, I get it doing research sucks for some but it’s a necessary task that you should master.
If you want to do well you have to know who is doing well and for the most part you probably already subscribed to them.
Let’s face it YouTube is the largest video sharing website since the invention of the television and that’s how we watch and absorb content so it’s a great start to collect some inspiration.
Shooting: The Script
The goal is to get your storyboard created in a timely fashion, and Canva can do exactly that, not to mention it’s free.