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Why Mobile Responsive Design is a Game Changer [2020]

Mobile responsive design means that websites look great across all devices a desktop, laptop, tablet, or smartphone!

And have you heard that mobile responsiveness is great for SEO?

Yup, you heard that right.

Since 2015, Google has had a bias for mobile-friendly websites. They even launched mobile-first indexing in March 2018.

In this post, we are going to tell you what it means to have a mobile responsive website.

We’re also going to teach you how you can get plus points from Lord Google himself.

Let’s get started!

What is Mobile Responsive Design?

Almost 60 percent of all internet access is done through mobile phones.

For this reason, mobile responsiveness is the new standard.

A responsive website is all about adaptability.

This means that the layout and content of the website adapt to the size of the screen it is presented on.

Adaptability also means easy and effortless navigation.

Here are four of the elements you must take note of when dealing with mobile responsiveness for websites:

  • Readable text without zooming
  • No cropped or cut photos and content
  • Enough space for call to action buttons
  • No horizontal scrolling

Look at the website below as an example:

Image via studiopress.com

See how the content, images, and overall layout are tailored to fit the size of the screen?

This will surely give your users a pleasant viewing experience as they scroll through your site.

Do not forget to consider mobile responsiveness as you plan your website.

Why Should You Care?

There are more mobile viewers than there are desktop or laptop viewers.

That’s enough reason for you to optimize your websites for mobile viewing.

In 2015, Google announced that mobile responsiveness would be a significant ranking factor in SEO.

According to Google, this was their reasoning behind the decision: “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.

As soon as this change was reflected, non-mobile friendly websites were negatively impacted on mobile search. It didn’t take long for them to fall in the SERPs.

Do you want the same thing to happen to your site?

Of course not!

Not only that, but three years after announcing the mobile-friendly update, Google soon launched mobile-first indexing in 2018.

What is mobile-first indexing, you ask?

It’s basically how Google crawls and indexes the web. This time around, Google looks into the mobile version of the page instead of the desktop version.

This means that Google is crawling and indexing your web page based on how well it renders on a smartphone instead of a desktop.

But apart from the Google technicalities, mobile-friendly websites reap a lot of benefits, including:

  • Better reach to customers with smaller devices
  • Increased lead generation, sales, and conversion rates
  • Improved user experience
  • Beats the competition (in case your competitors have not adapted a mobile-friendly website just yet)

We found several actionable articles that can help you get started on your own responsive designs. They tackle actual coding techniques and all the other technical stuff you need to know:

The Websites Doing It Right

Irish Author Michael Cassidy

Michael Cassidy is an Irish writer and author of The Longfellah’s Son: An Almost True Irish Story.

He also writes for a local newspaper in the Philippines. In his column, he shares stories about what it’s like to live there as a foreigner.

Why his website works: Whether you’re using a phone or a desktop computer, Michael Cassidy’s site looks and feels professional all throughout.

The color scheme is consistent, and it is paired with clear call-to-actions for viewers who might want to purchase a copy of his books.

Apart from that, each page—from his home page to his blog—makes for effortless navigation.

Two thumbs up!

Etsy

This is an e-commerce website where users can buy and sell both vintage and handmade items.

It works just like Amazon, except it’s famous for the items previously mentioned.

Why it works: We love how Etsy organizes their shopping items by category.

Right below the search bar, they even tell you what their most popular items are.

Whether you’re looking to actually buy something or you’re just aimlessly scrolling around, Etsy is prepared to give you a pleasant experience.

Mimic Digital Marketing

Our digital marketing agency is a low-cost leader in comprehensive digital marketing services.

And since we’re already involved in digital marketing, it’s no surprise that we come with a mobile-friendly website.

Why it works: There’s a lot of graphic design on the Mimic Digital site, but you won’t see any cropped images or cut text.

Like all mobile-friendly websites, this one has a flexible grid. It also comes with clear call to action buttons if a visitor ever wants to sample  any digital marketing service.

Sweet!

HuffPost

The Huffington Post is a media outlet that I’m sure you’ve all heard of.

They cover insightful stories about politics, current events, technology, and more.

Take a look at their website’s mobile design:

Image via apkpure.com

Why it works: We like how HuffPost took the initiative to put fewer words on the homepage of their site’s mobile version.

When you compare it on a desktop, the mobile version of the site has shorter headlines. It’s designed to be more digestible for those reading it on a smaller screen.

And we also like how each story is categorized within a clickable menu. This can be found on the top left-hand corner of the screen.

Good job, HuffPost!

Lean Labs

This is another marketing agency with impressive mobile responsiveness.

If you’re looking forengaging and high-converting web solutions, Lean Labs is the agency for you.

Why it works: Lean Labs is well-versed in graphic design, and it really shows on the mobile version of their site.

Look at how well they use contrast and text to make certain elements of their page stand out.

The “10x formula” is also emphasized on the landing page. This line ties back to their branding as well as their conversion efforts.

Express

Express is a clothing store for teens and young adults.

We’ve seen how the fashion industry makes their websites as adaptive as possible, and Express is definitely one of them.

Images via blog.hubspot.com

Why it works: When you want to shop online and browse clothing, you must have big and clear images of your items.

That’s why Express’ mobile experience is remarkably pleasant. Unlike most retail sites, they show images of the clothing from different angles. All it takes is a simple swipe.

Since people buy online and are unable to inspect the item physically, Express ensures that they’re able to examine it to the best of their ability using their mobile-friendly platform.

Way to go, Express!

Conclusion

Those are the ingredients of a mobile-friendly website!

Say goodbye to horizontal scrolling and cropped content on mobile devices.

Mobile responsiveness is all about catering to what your audience wants, based on how they want to view it.

What did you learn from us today?

Leave a comment; we’re excited to hear from you!

References

Byers, Josh (2012 March 16). Studio Press. A beginner’s guide to mobile responsive design. Retrieved from https://www.studiopress.com/beginners-guide-responsive-design/

Byers, Josh (2013 March 7). Copy Blogger. Mobile responsive design 101. Retrieved from https://www.copyblogger.com/mobile-responsive-design-101/

Gregory, Sonia (2019 Aug 1). Fresh Sparks. Why responsive design is important. Retrieved from https://freshsparks.com/why-responsive-design-is-important/

Leist, Rachel (n.d.). HubSpot. 21 of the best examples of mobile website design. Retrieved from https://blog.hubspot.com/marketing/mobile-website-design-design-examples

WebFx (n.d). Why is responsive design so important. Retrieved from https://www.webfx.com/web-design/why-responsive-design-important.html

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